Storytelling as a Business Strategy

If you are active on internet today, likely chance you have engaged with content marketing with your favorite brands, sites, and products. Content Marketing is a strategic approach that focuses on creating, distributing valuable and relevant content. This content used to attract and retain a segment that is clearly defined that in term will drive profits. Examples of content include but are not limited to blogs, articles, journals, infographics, social media posts, videos, and more.According to the HubSpot Content Marketing course, there are 3 keys reasons for using this strategy.

1. Increased Sales

2. Cost Savings

3. Creates better customers who remain loyal

This will help organizations build strong long term relationships as it gives it a chance for them t

o explain the benefits of their product or service. Great content will help demonstrate the authority of your brand and increase the reputation and recognition. By providing insider information that helps customers answer existing questions or provide information about interest topics of theirs will help your organizations credibility. Having credibility with your customers will create more trust in the relationship. One great example of content marketing is Harry Potter and sites Pottermore and Wizarding World. If you are a Harry Potter mega fan like me, you might have already taken every test available to know what Magical house, wand, patrnous, and even which house you would be in at Ilvermorny, the American School for Witches and Wizards.

Harry Potter & Hubspot on Building Relationships

Hubspot & the Wizarding World Website both provide helpful and creative content for those interested. I retook the house sorting test and was pleasantly surprised to get the same results as on the Pottermore site! The information available on both sites are intriguing to fans because of the additional content that goes beyond the books. This is added value for fans that keeps them backing for new quizzes, stories, and more. Hubspot provides content for those wanting to learn more about growing their business and careers with easy to follow courses on a range of topics. I hope this intro helps those interested in creating content for your sites. If you know your Harry Potter House, please comment below! #TeamGryffindor